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Efficiency is the new gold


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Revenue Journal EfficiencyWhat makes your business special? It doesn't matter if you are one person working out of your house or a company with thousands of employees. If you are the most efficient at what you do, you're golden.

Efficiency is a big concept. That label belongs on a lot of good things. If you are efficient, you:

Hi, I'm Microsoft - and I'm blowing it


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By now you've seen the ridiculous Seinfeld ads (shoe ad and family ad) that Microsoft is running. And, additionally, there's this ridiculous article in the NY Times* about how Microsoft is tired of being kicked around and isn't going to take it anymore.

The article includes these quotes:

 

Apple executives have been "using a lot of their money to de-position our brand and tell people what we stand for," said David Webster, general manager for brand marketing at Microsoft in Redmond, Wash.

 

Running business on email: The mighty subject line


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Email has become the message medium of our age. Just as we learned how to address and stamp an envelope, just as we learned how to fill out a FedEx form, we are now - still - learning how to use email effectively to run our businesses, and to buy and sell products and services.

I'm not going to spend a lot of time this week talking about how frustrating it is when someone doesn't do what I'm about to recommend. Suffice it to say that stream-of-consciousness, flaky subject lines don't help you manage your business or increase your revenues.

Email and your revenue


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Salespeople (or, I should say, order takers) who are used to taking calls all day are still having a hard time adjusting to the email-driven business world we live in now. The same is true of many small business owners.

The phone is no longer the "instrument of choice" for today's busy buyers. Their preferred way of contacting companies when they are interested in a product or service is via email. And yet, too many salespeople and entrepreneurs are still treating email as an intrusion into their busy day. Because they get so much email and spam, and because they don't want to spend all day typing notes to people, they just aren't giving incoming email buyers the attention that they deserve.

Why you need a datamaster


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The people you hire can make a big difference to your revenue growth. That's why I help CEOs find and hire the best people for each position. I've been building a marketing and sales team for one of my clients for the past few years. The people we have found are making a difference. The company's revenues are way up. The marketing and selling efforts are bearing fruit.

 

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